What is A/B Testing?
A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better.
All websites on the web have a goal - a reason for them to exist
• eCommerce websites want visitors buying products
• SaaS ( Software as a service ) web apps want visitors signing up for a trial and converting to paid visitors
• News and media websites want readers to click on ads or sign up for paid subscriptions
Every business website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is its "conversion rate". Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.
Why Should You A/B Test?
A/B testing allows you to make more out of your existing traffic. While the cost of acquiring paid traffic can be huge, the cost of increasing your conversions is minimal. To compare, a Small Business Plan of Visual Website Optimizer starts at $49. That's the cost of 5 to 10 Google Adwords clicks. The Return On Investment of A/B testing can be massive, as even small changes on a landing page or website can result in significant increases in leads generated, sales and revenue.
What Can You Test?
Almost anything on your website that affects visitor behavior can be A/B tested.
• Headlines
• Sub headlines
• Paragraph Text
• Testimonials
• Call to Action text
• Call to Action Button
• Links
• Images
• Content near the fold
• Social proof
• Media mentions
• Awards and badges
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What is Multivariate Testing?
The process of running a multivariate test is similar to A/B split testing, but different in that A/B testing only tests one variable. In an A/B test, a minimum of one variable is tested to determine the effect of a change to one variable. In a multivariate test, multiple variables are tested together to uncover the ideal combination that is effective in improving the ultimate goal.
Benefits of Multivariate Testing
Using multivariate testing can be helpful when multiple elements on the same page can be changed in tandem to improve a single conversion goal: sign ups, clicks, form completions, or shares. If conducted properly, a multivariate test can eliminate the need to run several sequential A/B tests on the same page with the same goal. Instead, the tests are run concurrently with a greater number of variations in a shorter period of time.
1) What is SEO and introduce its types?
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
On Page Optimization
Off Page Optimization
2) What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.
3) What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.
4) What are out bound Links?
The outbound links are our website links to other webpage or website.
5) Can you tell me something about Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
Seo
6) What is Cross linking and what are the function of Cross linking?
Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
It provides the users with reference sites that consists the content related to the search.
It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.
7) What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
8) Can you mention the functions of body content relevance?
Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.
9) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
10) What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three possibilities.
May be the site is banned by search engines
May be no index by search engines
Some canonical issues
11) What is keyword stemming?
The process of finding out the root word from the search query is referred as keywords stemming.
12) Name some SEO blogs that you frequently read?
Jimboykins
Search Engine Land
SEOSmarty
MOZ
Search Engine Journal
13) What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.
14) How many types of Meta Tags are there in SEO and what are their characters limits?
There are two types Meta tags in SEO.
Description Meta tag with 150 characters limits
Keyword Meta tag with 200 characters limits
15) How many characters limits in Title tag?
We can add 70 characters in title tag.
16) What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
17) Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
18) Name few Black Hat SEO techniques?
Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing
19) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
20) What is the difference between PR (page rank) and SERP (Search engine result page)?
Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
21) Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
22) What is considered as more significant, creating content or building backlinks?
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
23) Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.
24) What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.
25) How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
26) What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
27) What will be your next steps if your SEO methods or technique does not work?
My first attempt would to try analysis the problem and resolve them step by step
Firstly I would try to see whether it is a new project, and then like to re-check the key words.
Also, I would look for relevant key-words that can be helpful.
Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.
28) What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
29) What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .
30) What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
31) What is keyword density and what is the formula for knowing keyword density?
From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
32) What is robots.txt?
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.
33) What will you do, for the company website you are working for, decides to move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.
34) Can you optimize the website which has pages in millions?
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
Good Internal link structure
Generation of dynamic title and description
Dynamic XML sitemap generation
35) What is the latest update in SEO?
The latest updates in SEO are:
Panda
Penguin
Bonus! 3 More!
36) What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
37) What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
38) How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google disavow tool’.
39) 301 vs 302 redirects and 403 vs 404 server coder error
301 Redirect - A message that the URL has moved permanently. This is commonly used when a URL has a new location and will not be appearing again at the old URL.
302 Redirect - A "found” message. (Also referred to as a "temporary redirect.”) This form of redirection is commonly used -- and in some cases abused -- when a URL has been moved to a different location; but, it will be returning to the original location eventually.
403 Server Code - A "forbidden” message. Prevents access to a URL and displays the reason for preventing access.
404 Server Code - A "not found” message. Server cannot find the URL requested.
40) Exit Rate vs. Bounce Rate
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site.
Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.
EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.
Bounce Rate for a page
* Bounce Rate is the percentage of visitors who exit your site from the landing page itself without navigating any further.
* A “Bounce” is a single-page visit to your website. Bounces are always one page sessions.
For example, visitor lands on your homepage and leaves your site without visiting any other pages on your website – that’s a “Bounce”.
Exit Rate for a page
* Exit Rate the percentage of visitors exiting or leaving your site from a particular page on your site.
* Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page on the site.
Example:
• Monday: Page B > Page A > Page C
• Tuesday: Page B > Exit
• Wednesday: Page A > Page C > Page B
• Thursday: Page C > Exit
• Friday: Page B > Page C > Page A
The % Exit and Bounce Rate calculations are:
Exit Rate:
• Page A: 33% (3 of 5 sessions included Page A)
• Page B: 50% (4 of 5 sessions included Page B)
• Page C: 50% (4 of 5 sessions included Page C)
Bounce Rate:
• Page A: 0% (one session began with Page A, but that was not a single-page session, so it has no Bounce Rate)
• Page B: 33% (Bounce Rate is less than Exit Rate, because 3 sessions started with Page B, with one leading to a bounce)
• Page C: 100% (one session started with Page C, and it lead to a bounce)
2. Avoid crazy pop-up advertisements
3. Keeping your website fresh
4. Simplify the language of the content
5. Target your industry bounce rate
6. Keyword strategy
7. Homepage bounce rate
8. Make a use of video/audio player
9. Add search box and sitemap
10. Color contrast and design
41) Google Analytics: Visits Now Sessions & Unique Visitors Now Users
Now, visits is named "sessions" and unique visitors is named "users."
42) Link Farming :
On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group.
43) What are doorway pages?
Doorway pages are pages that have been optimized to rank highly on the search engines for one or two particular keywords. Nowadays, you often hear people saying that it is a very bad idea to create doorway pages – even though there is nothing wrong with the basic technique.
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.
In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam)[1] is the deliberate manipulation of search engine indexes.
44) Keyword Stuffing
Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique, which leads a website's being banned from major search engines either temporarily or permanently. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content of a web page. The repetition of words in meta tags may explain why many search engines no longer use these tags.
Keyword stuffing had been used in the past to obtain top search engine rankings and visibility for particular phrases. This method is outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.
45) Digital Marketing
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders.
46) Online Marketing
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
47) Social media marketing
Social media marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
48) Why is the Title so important in SEO?
- Title is the main part of any web site that provides a way to use the element to display the title.
- Title of the web site is the element that is used for the search engines and its positioning in it.
- Title is usually placed in the tag of the HTML and it describes the main title of the website and its purpose.
- It is a descriptive word in 12-15 words and describes the nature of the title that can be optimized according to the search engines.
- Title is a way to describe the website’s aim and it is being shown on the web browsers title bar.
49) What is the purpose of keyword in SEO?
- Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.
- These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that.
- Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database.
- The words can be found out or placed in the order for the web site that displays them in order of preference.
- Keywords are also written in the Meta tag that is placed in tag and it describes the website.
50) What is the function of body content relevance?
- Body content relevance is used for the text that doesn’t consist of images on the web page of the web site.
- It is also known as non-image text that provides the description and relates it to the title, description and keywords.
- The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages.
- Body content allows the use of many statements and elements to be used to display it on the web front.
- Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.
51) How does the submission process work?
- Submission programs are used to send the data of the web site address to the server to request to display it.
- Submission programs have the “URL” to search engines that allows the links used to refer to the URL strings.
- Engines use many techniques to parse the URL using the spider through the HTML code and looks for particular tags.
- The tags that are searched for uses <a href= “”> and this consists of the link to which the pointer is pointing to.
- The parsing of the entire page is being done by using the small Web BOT that travels through the link and find more searching for links.
- The links uses the same procedure of all the pages at URL address when it is found on the search engines.
52) When do the Submission appear on the engines?
- Engine and the directory structure for the website are different and it allows the submission to be done using the engine only.
- The submission can take time or it is required to have the instances of the web site to be listed on the search engines.
- Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the request.
- The engines can be added according to the submissions that are taking place and the calculative chances with the sources.
- The engines and directories are put in a queue and add the chance to check the site for the content that is being used.
53) What is function and parts involved in search engine?
- Internet search engines having three parts in which the functions can be performed and they are as follows:
- A spider is also known as crawler or bot, this travels from one page to another page and visits the complete page.
-> It represents the page that needs to be searched on the web site and displayed on the search engines.
->It includes the reading of the website using the hyperlinks on all the pages and there is communication that takes place from one page to another.
- Catalog or indexing is being done that is created by the programs that compile the pages being read from the web sites.
- Program that receives the search request and it has its own comparison with the indexing that needs to be done to have the results located.
54) What is the use of a program in SEO related information?
- The program receives the information using the search request and then it compares the entry with the index and according to that show the results.
- Program allows the search engine to use a structured directory that includes the topics and allow the search engine to crawl the data from the web.
- Program allows the web portal sites to offer the search engines and directories that find the information and make it accessible to all.
- It includes the basic components and features essential for the users to be used for the better optimization of the search engines.
- The components work together to provide the information for the search engine to perform better.
55) What are the basic actions that can be performed on search engines?
- Search engines use basic components and features to make the result easier for the users.
- It provides three basic actions that can be performed using the search engine and are as follows:
- Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines.
- Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users.
- Display information includes the result that needs to be displayed to the user and in right way.
56) What are the ways in which spiders can find the web site?
- Spiders are the information gathering tools that allow the bot to collect the information about the web sites on the Internet.
- The programs that are used provide gathering of the content from the web site and the store for processing of the data.
- There are two ways in which spiders can perform the search function on the website and it is as follows:
- Search engine can be allowed to find the website that is being created directly by the use of Meta keywords or data.
- It can also tell the search engine the information about the website and use the related data to provide to let your site appear on the search engines.
57) How does search engine perform?
- Search engines are used on the web to place the websites according to the ranking or suggestions.
- Search engines can be placed on any site that needs to be made as search engine friendly. It allows the search engines to search the sites and display them on the front according to the pre-defined ranking criteria.
- Once the site is suggested for the search engine then the website information gets collected and the links are followed on each web site.
- The linked websites works when the site is visited and on that other links also gets active.
- If there are more websites that link to the site of the user then the spider (information gatherer) will find the site and display it.
58) What is the procedure for the search engine to spider the user’s website?
- Search engine uses spiders to gather the information from the websites and on revisiting it shows the submitted URL for the website.
- The spider that is used with the search engine finds the information and revisits the site when the URL of the site is submitted again.
- After the spider finds the link of the user’s site it specifies the amount of time is being spent from the last visit.
- After looking at the number of websites the spider visits and the resources being utilized by the spider the visits can be calculated.
- It uses the visits and revisits of the user for the user’s site to calculate the exact result for the search engine.
59) What is the procedure to display the information of search engine?
- Search engines are used to search for a query by the user and display the result by selecting the web pages that are related to the query.
- The sites that are under, the result returns the algorithm that is being analyzed, in case of web pages and stored in the search index.
- Search engine displays the file size of the web page and it calculates according to the percentage of users being visited the website.
- The web pages can be optimized for the better search result and then the new result can be returned according to the sites.
- The results are being shown according to the order of relevance of the content that is being given for different sites.
60) What is the use of using keyword prominence?
- Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages.
- It depends on the availability of the word, higher the word in a page more prominence/weight it will have.
- The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.
- The location is also very important of placing of the keywords in the individual HTML tags.
- The tags like , , etc. can be used to contain the keywords that can increase the results according to the user’s point of view
61) What is the function of Organic search engine optimization?
- Organic search engine optimization provides the services that allow the inclusion of knowledge as well as information of the websites to be used.
- Organic search engine results in effective services that can be get on the monthly basis or pay per click basis.
- Pages included in the organic field provide the input to the search engine and make the searches easier for user’s to find out.
- These search engine optimization techniques are used to organically create the content and the data.
- After the creation the data can be put in SEO for other sites to know more about it. This provides good services and search positions.
62) What is Google PageRank? Give me formula?
PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.
According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
Assume a small universe of four web pages: A, B, C and D. Links from a page to itself, or multiple outbound links from one single page to another single page, are ignored. PageRank is initialized to the same value for all pages. In the original form of PageRank, the sum of PageRank over all pages was the total number of pages on the web at that time, so each page in this example would have an initial value of 1. However, later versions of PageRank, and the remainder of this section, assume a probability distribution between 0 and 1. Hence the initial value for each page is 0.25.
The PageRank transferred from a given page to the targets of its outbound links upon the next iteration is divided equally among all outbound links.
If the only links in the system were from pages B, C, and D to A, each link would transfer 0.25 PageRank to A upon the next iteration, for a total of 0.75.
Suppose instead that page B had a link to pages C and A, page C had a link to page A, and page D had links to all three pages. Thus, upon the first iteration, page B would transfer half of its existing value, or 0.125, to page A and the other half, or 0.125, to page C. Page C would transfer all of its existing value, 0.25, to the only page it links to, A. Since D had three outbound links, it would transfer one third of its existing value, or approximately 0.083, to A. At the completion of this iteration, page A will have a PageRank of 0.458.
In other words, the PageRank conferred by an outbound link is equal to the document's own PageRank score divided by the number of outbound links L( ).
In the general case, the PageRank value for any page u can be expressed as:
i.e. the PageRank value for a page u is dependent on the PageRank values for each page v contained in the set Bu (the set containing all pages linking to page u), divided by the number L(v) of links from page v.
63) What is CTR?
The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the number of times an advertisement was served):
64) What are the effects on websites using the organic search optimizations?
- Websites are used for optimization purpose to make it faster and secure at the same time optimize it so that it can be user friendly.
- The optimizations bring faster services, good quality of product and good web traffic and customer customization techniques.
- There should be a provision to reach the customers early and in a good way rather than providing the resources to the clients.
- Customers can reward the experience to the products and services used on the websites by making it to work.
- The users are all tied up regarding the time that is being shared with the time that is having no returns.
65) What are the tools used in organic search engine optimization?
- Organic search engine optimization provides a way to display the website that is fully optimized in the search engine.
- It includes the traffic and the search results that include the body of the search to be search engine friendly.
- The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried.
- Search engines uses lots of ways to use the users either in a sponsored way or paid listing way.
- The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.
66) What are the different types of Ethical SEO?
- Ethical SEO provides the standards and search engine functionality to provide the optimization for the websites.
- Ethical SEO provides positioning of the results that is longer lasting and provide frequent changes made in the algorithms.
- This provides a way to optimize the search sites by making it appear on the search engine and promote it using the best techniques.
- This provides a way to legally use the techniques and have the methods to optimize the results in a faster way.
67) What is the purpose of cloaking?
- Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines.
- This directs the webpage to a place that are not visible on domain and the spiders or crawlers are analyzing for it.
- Cloaking provides the use of false pages that are loaded with the keyword and other content that is search engine optimized.
- This boosts the search engine results to rank the page higher on the search engines and provide artificial methods to advance the ranking of a web page.
- Cloaking only works when it uses CGI scripts in the hidden web page used to scan the IP address of the visitor visiting the web page.
68) What is the function of Cross linking?
- Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
- It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.
- It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults.
- It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
- The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
- It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.
69) What are the guidelines need to be followed to write the SEO?
- SEO uses the cross linking between the two sites that is having other functionalities as follows:
- This allows the site to be unique and having the original content and the site is being evaluated on the basis of the content.
- Use of different IP address can work out as well as use of crawlers that doesn’t get penalized for cross linking.
- Cross linking is not used on every page as it fills the page with other links and puts the link on the same websites using the page.
- Anchor text is used in the cross linking that provides rich keywords and in good length used by the search engine crawlers.
- Link ring shouldn’t be created on sites as search engines will penalize the cross linking of the websites.
70) What is an Access denied error?
In general, Google discovers content by following links from one page to another. To crawl a page, Googlebot must be able to access it. If you’re seeing unexpected Access Denied errors, it may be for the following reasons:
Googlebot couldn’t access a URL on your site because your site requires users to log in to view all or some of your content.
Your robots.txt file is blocking Google from accessing your whole site or individual URLs or directories.
Your server requires users to authenticate using a proxy, or your hosting provider may be blocking Google from accessing your site.
71) Server errors for URLs
When you see this kind of error for your URLs, it means that Googlebot couldn’t access your URL, the request timed out, or your site was busy. As a result, Googlebot was forced to abandon the request.
72) What is a Soft 404 error?
Usually, when a visitor requests a page on your site that doesn’t exist, a web server returns a 404 (not found) error. This HTTP response code clearly tells both browsers and search engines that the page doesn’t exist. As a result, the content of the page (if any) won’t be crawled or indexed by search engines.
A soft 404 occurs when your server returns a real page for a URL that doesn't actually exist on your site. This usually happens when your server handles faulty or non-existent URLs as "OK," and redirects the user to a valid page like the home page or a "custom" 404 page.
This is a problem because search engines might spend much of their time crawling and indexing non-existent, often duplicative URLs on your site. This can negatively impact your site's crawl coverage because your real, unique URLs might not be discovered as quickly or visited as frequently due to the time Googlebot spends on non-existent pages.
73) How to deal with Soft 404 Errors
We recommend that you configure your server to always return either a 404 (Not found) or a 410 (Gone) response code in response to a request for a non-existing page. You can improve your visitors' experience by setting up a custom 404 page when returning a 404 response code. For example, you could create a page containing a list of your most popular pages, or a link to your home page, or a feedback link. But it's important to remember that it’s not enough to just create a page that displays a 404 message. You also need to return the correct 404 or 410 HTTP response code.
74) What is meant by conversions and how will you track conversions through GA?
Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. Proper goal URL's needs to be specified before GA can start tracking conversions. We need to define a goal URL through the Conversion section in GA and whenever the visitor reaches the predefined goal URL, a successful conversion gets tracked.
75) What is the difference between a visit and a session?
As per the current standards, sessions and visits are the same thing, there is no difference. Whenever a visitor enters the site, a session starts and lasts for 30 minutes. This counts to 1 visit and 1 session.
76) What do you understand by assisted conversions?
On most of the cases, conversions do not happen using a single channel. often, more than one channel is included in a successful conversion. Assisted conversions helps us to get a clear idea as to which channels are involved in contributing a conversion. This is shown in the Multi Channel Funnel reporting tab in GA. Common channels contributing to conversions are direct, organic search, referral, not set, social network and email.
77) I want to track how many organic visits I am getting on a weekly basis for a predefined set of keywords. What is the best way to check that on a regular basis investing the least possible time?
We can create a custom dashboard and specify all the metrics and dimensions there. Creating a custom dashboard will save our time and allow us to check the status at any point of time during the week, month or day without applying filters every time.
78) How can I identify the keywords that are sending paid traffic to any site?
The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section.
79) How will I identify the popular pages on my site?
The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving to the behavior section. This will display the top landing pages that are giving us the maximum visits.
80) How does Google calculates time on page?
Google puts a time stamp whenever any user lands on a specific page then it compares the time stamp of one page with the other. For example, any visitor enters the site on Page A and moves to Page B then lands to Page C and finally leaves the site. In this case, a time stamp is put on Page A suppose its 10:10, when the user moves to Page B, another time stamp is placed on Page B, suppose its 10:20 and then when the user lands on Page C, another time stamp is placed, lets say 10:30. Now to calculate time on Page A, Google will subtract the time stamp on Page B with that of A. In this case, 10:20-10:10 which will come to 10 minutes for Page A.
81) How can I identify where the visitors are clicking the most?
This can be seen with the help of In-Page Analytics.
82) Where can I find the UA tracking code?
The Universal Analytics tracking code can be found in the admin section of the web property.
83) By default, a session is of 30 minutes, is it possible to change the session time and make it 45 minutes?
Yes, we can set custom session timings by moving to the admin section and clicking on the session settings.
The process of running a multivariate test is similar to A/B split testing, but different in that A/B testing only tests one variable. In an A/B test, a minimum of one variable is tested to determine the effect of a change to one variable. In a multivariate test, multiple variables are tested together to uncover the ideal combination that is effective in improving the ultimate goal.
Benefits of Multivariate Testing
Using multivariate testing can be helpful when multiple elements on the same page can be changed in tandem to improve a single conversion goal: sign ups, clicks, form completions, or shares. If conducted properly, a multivariate test can eliminate the need to run several sequential A/B tests on the same page with the same goal. Instead, the tests are run concurrently with a greater number of variations in a shorter period of time.
1) What is SEO and introduce its types?
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
On Page Optimization
Off Page Optimization
2) What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.
3) What do you mean by Backlink?
The incoming links to your website or webpage is referred as Backlink.
4) What are out bound Links?
The outbound links are our website links to other webpage or website.
5) Can you tell me something about Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
Seo
6) What is Cross linking and what are the function of Cross linking?
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Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
It provides the users with reference sites that consists the content related to the search.
It doesn’t need to be owned by the same person as it provides the methods that have been built on the Internet.
It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.
7) What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
8) Can you mention the functions of body content relevance?
Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.
9) What are Spiders, Robots and Crawlers and what are their functions?
Spiders, robot and crawler, they are all same and referred by different names. It is a software program that follows, or “Crawls” different links throughout the internet, and then grabs the content from the sites and adds to the search engine indexes.
10) What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three possibilities.
May be the site is banned by search engines
May be no index by search engines
Some canonical issues
11) What is keyword stemming?
The process of finding out the root word from the search query is referred as keywords stemming.
12) Name some SEO blogs that you frequently read?
Jimboykins
Search Engine Land
SEOSmarty
MOZ
Search Engine Journal
13) What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.
14) How many types of Meta Tags are there in SEO and what are their characters limits?
There are two types Meta tags in SEO.
Description Meta tag with 150 characters limits
Keyword Meta tag with 200 characters limits
15) How many characters limits in Title tag?
We can add 70 characters in title tag.
16) What is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
17) Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
18) Name few Black Hat SEO techniques?
Link Farming
Hidden text, etc.
Gateway or Doorway pages
Cloaking
Keyword Stuffing
19) Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
20) What is the difference between PR (page rank) and SERP (Search engine result page)?
Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.
SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.
21) Why the Title Tag in website is valuable?
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.
22) What is considered as more significant, creating content or building backlinks?
Both are necessary, creating quality content is equally important to building backlinks. Although, building backlinks are useful in building authority to a site and for ranking as well, quality content is the first element that is considered to be more responsible for ranking.
23) Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.
24) What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.
25) How will you cross-check whether your SEO campaign is working or not?
To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.
26) What is the meaning of competitive analysis?
Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results.
27) What will be your next steps if your SEO methods or technique does not work?
My first attempt would to try analysis the problem and resolve them step by step
Firstly I would try to see whether it is a new project, and then like to re-check the key words.
Also, I would look for relevant key-words that can be helpful.
Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.
If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.
28) What is PPC?
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
29) What is 301 redirect?
It is a method by which the user is redirected to new page url to old page url . It is a permanent redirect and it is also useful in directing link juice to new url from old url .
30) What are Webmaster tools?
Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.
31) What is keyword density and what is the formula for knowing keyword density?
From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
32) What is robots.txt?
Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.
33) What will you do, for the company website you are working for, decides to move all the contents to new domain?
The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.
34) Can you optimize the website which has pages in millions?
From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.
Good Internal link structure
Generation of dynamic title and description
Dynamic XML sitemap generation
35) What is the latest update in SEO?
The latest updates in SEO are:
Panda
Penguin
Bonus! 3 More!
36) What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.
37) What are the key aspects of Penguin update?
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
38) How will you neutralize a toxic link to your site?
Through Backlink Quality Checker you can know who links to your website. Now, you have to go to ‘ Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘ Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google disavow tool’.
39) 301 vs 302 redirects and 403 vs 404 server coder error
301 Redirect - A message that the URL has moved permanently. This is commonly used when a URL has a new location and will not be appearing again at the old URL.
302 Redirect - A "found” message. (Also referred to as a "temporary redirect.”) This form of redirection is commonly used -- and in some cases abused -- when a URL has been moved to a different location; but, it will be returning to the original location eventually.
403 Server Code - A "forbidden” message. Prevents access to a URL and displays the reason for preventing access.
404 Server Code - A "not found” message. Server cannot find the URL requested.
40) Exit Rate vs. Bounce Rate
BOUNCE Rate is the percentage of visitors that hit your website on a given page and don’t visit any other pages on your site.
Bounce rate is the percentage of people who landed on a page and immediately left. Bounces are always one page sessions.
EXIT Rate is the percentage of visitors that leave your site from a given page based on the number of visits to that page.
Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.
Bounce Rate for a page
* Bounce Rate is the percentage of visitors who exit your site from the landing page itself without navigating any further.
* A “Bounce” is a single-page visit to your website. Bounces are always one page sessions.
For example, visitor lands on your homepage and leaves your site without visiting any other pages on your website – that’s a “Bounce”.
Exit Rate for a page
* Exit Rate the percentage of visitors exiting or leaving your site from a particular page on your site.
* Exit rate is calculated for every page separately because it is the property of an individual page independent of any other page on the site.
Example:
• Monday: Page B > Page A > Page C
• Tuesday: Page B > Exit
• Wednesday: Page A > Page C > Page B
• Thursday: Page C > Exit
• Friday: Page B > Page C > Page A
The % Exit and Bounce Rate calculations are:
Exit Rate:
• Page A: 33% (3 of 5 sessions included Page A)
• Page B: 50% (4 of 5 sessions included Page B)
• Page C: 50% (4 of 5 sessions included Page C)
Bounce Rate:
• Page A: 0% (one session began with Page A, but that was not a single-page session, so it has no Bounce Rate)
• Page B: 33% (Bounce Rate is less than Exit Rate, because 3 sessions started with Page B, with one leading to a bounce)
• Page C: 100% (one session started with Page C, and it lead to a bounce)
10 Tips to Reduce Bounce Rate
1. Speed or loading time of a website2. Avoid crazy pop-up advertisements
3. Keeping your website fresh
4. Simplify the language of the content
5. Target your industry bounce rate
6. Keyword strategy
7. Homepage bounce rate
8. Make a use of video/audio player
9. Add search box and sitemap
10. Color contrast and design
41) Google Analytics: Visits Now Sessions & Unique Visitors Now Users
Now, visits is named "sessions" and unique visitors is named "users."
On the World Wide Web, a link farm is any group of web sites that all hyperlink to every other site in the group.
43) What are doorway pages?
Doorway pages are pages that have been optimized to rank highly on the search engines for one or two particular keywords. Nowadays, you often hear people saying that it is a very bad idea to create doorway pages – even though there is nothing wrong with the basic technique.
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page. They are also known as bridge pages, portal pages, jump pages, gateway pages, entry pages and by other names. Doorway pages that redirect visitors without their knowledge use some form of cloaking. This usually falls under Black Hat SEO.
In computing, spamdexing (also known as search engine spam, search engine poisoning, Black-Hat SEO, search spam or web spam)[1] is the deliberate manipulation of search engine indexes.
44) Keyword Stuffing
Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique, which leads a website's being banned from major search engines either temporarily or permanently. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content of a web page. The repetition of words in meta tags may explain why many search engines no longer use these tags.
Keyword stuffing had been used in the past to obtain top search engine rankings and visibility for particular phrases. This method is outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique.
45) Digital Marketing
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets TV and game consoles to engage with stakeholders.
46) Online Marketing
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
47) Social media marketing
Social media marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
48) Why is the Title so important in SEO?
- Title is the main part of any web site that provides a way to use the element to display the title.
- Title of the web site is the element that is used for the search engines and its positioning in it.
- Title is usually placed in the tag of the HTML and it describes the main title of the website and its purpose.
- It is a descriptive word in 12-15 words and describes the nature of the title that can be optimized according to the search engines.
- Title is a way to describe the website’s aim and it is being shown on the web browsers title bar.
49) What is the purpose of keyword in SEO?
- Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.
- These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that.
- Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database.
- The words can be found out or placed in the order for the web site that displays them in order of preference.
- Keywords are also written in the Meta tag that is placed in tag and it describes the website.
50) What is the function of body content relevance?
- Body content relevance is used for the text that doesn’t consist of images on the web page of the web site.
- It is also known as non-image text that provides the description and relates it to the title, description and keywords.
- The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages.
- Body content allows the use of many statements and elements to be used to display it on the web front.
- Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.
51) How does the submission process work?
- Submission programs are used to send the data of the web site address to the server to request to display it.
- Submission programs have the “URL” to search engines that allows the links used to refer to the URL strings.
- Engines use many techniques to parse the URL using the spider through the HTML code and looks for particular tags.
- The tags that are searched for uses <a href= “”> and this consists of the link to which the pointer is pointing to.
- The parsing of the entire page is being done by using the small Web BOT that travels through the link and find more searching for links.
- The links uses the same procedure of all the pages at URL address when it is found on the search engines.
52) When do the Submission appear on the engines?
- Engine and the directory structure for the website are different and it allows the submission to be done using the engine only.
- The submission can take time or it is required to have the instances of the web site to be listed on the search engines.
- Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the request.
- The engines can be added according to the submissions that are taking place and the calculative chances with the sources.
- The engines and directories are put in a queue and add the chance to check the site for the content that is being used.
53) What is function and parts involved in search engine?
- Internet search engines having three parts in which the functions can be performed and they are as follows:
- A spider is also known as crawler or bot, this travels from one page to another page and visits the complete page.
-> It represents the page that needs to be searched on the web site and displayed on the search engines.
->It includes the reading of the website using the hyperlinks on all the pages and there is communication that takes place from one page to another.
- Catalog or indexing is being done that is created by the programs that compile the pages being read from the web sites.
- Program that receives the search request and it has its own comparison with the indexing that needs to be done to have the results located.
54) What is the use of a program in SEO related information?
- The program receives the information using the search request and then it compares the entry with the index and according to that show the results.
- Program allows the search engine to use a structured directory that includes the topics and allow the search engine to crawl the data from the web.
- Program allows the web portal sites to offer the search engines and directories that find the information and make it accessible to all.
- It includes the basic components and features essential for the users to be used for the better optimization of the search engines.
- The components work together to provide the information for the search engine to perform better.
55) What are the basic actions that can be performed on search engines?
- Search engines use basic components and features to make the result easier for the users.
- It provides three basic actions that can be performed using the search engine and are as follows:
- Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines.
- Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users.
- Display information includes the result that needs to be displayed to the user and in right way.
56) What are the ways in which spiders can find the web site?
- Spiders are the information gathering tools that allow the bot to collect the information about the web sites on the Internet.
- The programs that are used provide gathering of the content from the web site and the store for processing of the data.
- There are two ways in which spiders can perform the search function on the website and it is as follows:
- Search engine can be allowed to find the website that is being created directly by the use of Meta keywords or data.
- It can also tell the search engine the information about the website and use the related data to provide to let your site appear on the search engines.
57) How does search engine perform?
- Search engines are used on the web to place the websites according to the ranking or suggestions.
- Search engines can be placed on any site that needs to be made as search engine friendly. It allows the search engines to search the sites and display them on the front according to the pre-defined ranking criteria.
- Once the site is suggested for the search engine then the website information gets collected and the links are followed on each web site.
- The linked websites works when the site is visited and on that other links also gets active.
- If there are more websites that link to the site of the user then the spider (information gatherer) will find the site and display it.
58) What is the procedure for the search engine to spider the user’s website?
- Search engine uses spiders to gather the information from the websites and on revisiting it shows the submitted URL for the website.
- The spider that is used with the search engine finds the information and revisits the site when the URL of the site is submitted again.
- After the spider finds the link of the user’s site it specifies the amount of time is being spent from the last visit.
- After looking at the number of websites the spider visits and the resources being utilized by the spider the visits can be calculated.
- It uses the visits and revisits of the user for the user’s site to calculate the exact result for the search engine.
59) What is the procedure to display the information of search engine?
- Search engines are used to search for a query by the user and display the result by selecting the web pages that are related to the query.
- The sites that are under, the result returns the algorithm that is being analyzed, in case of web pages and stored in the search index.
- Search engine displays the file size of the web page and it calculates according to the percentage of users being visited the website.
- The web pages can be optimized for the better search result and then the new result can be returned according to the sites.
- The results are being shown according to the order of relevance of the content that is being given for different sites.
60) What is the use of using keyword prominence?
- Keyword prominence works on the principle of the location of the given keyword in the HTML source code and the web pages.
- It depends on the availability of the word, higher the word in a page more prominence/weight it will have.
- The weight is being assigned by the search engine and the result also comes out on the basis of the keyword prominence.
- The location is also very important of placing of the keywords in the individual HTML tags.
- The tags like , , etc. can be used to contain the keywords that can increase the results according to the user’s point of view
61) What is the function of Organic search engine optimization?
- Organic search engine optimization provides the services that allow the inclusion of knowledge as well as information of the websites to be used.
- Organic search engine results in effective services that can be get on the monthly basis or pay per click basis.
- Pages included in the organic field provide the input to the search engine and make the searches easier for user’s to find out.
- These search engine optimization techniques are used to organically create the content and the data.
- After the creation the data can be put in SEO for other sites to know more about it. This provides good services and search positions.
62) What is Google PageRank? Give me formula?
PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.
According to Google:
PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.
Assume a small universe of four web pages: A, B, C and D. Links from a page to itself, or multiple outbound links from one single page to another single page, are ignored. PageRank is initialized to the same value for all pages. In the original form of PageRank, the sum of PageRank over all pages was the total number of pages on the web at that time, so each page in this example would have an initial value of 1. However, later versions of PageRank, and the remainder of this section, assume a probability distribution between 0 and 1. Hence the initial value for each page is 0.25.
The PageRank transferred from a given page to the targets of its outbound links upon the next iteration is divided equally among all outbound links.
If the only links in the system were from pages B, C, and D to A, each link would transfer 0.25 PageRank to A upon the next iteration, for a total of 0.75.
In other words, the PageRank conferred by an outbound link is equal to the document's own PageRank score divided by the number of outbound links L( ).
In the general case, the PageRank value for any page u can be expressed as:
i.e. the PageRank value for a page u is dependent on the PageRank values for each page v contained in the set Bu (the set containing all pages linking to page u), divided by the number L(v) of links from page v.
63) What is CTR?
The click-through rate is the number of times a click is made on the advertisement divided by the total impressions (the number of times an advertisement was served):
64) What are the effects on websites using the organic search optimizations?
- Websites are used for optimization purpose to make it faster and secure at the same time optimize it so that it can be user friendly.
- The optimizations bring faster services, good quality of product and good web traffic and customer customization techniques.
- There should be a provision to reach the customers early and in a good way rather than providing the resources to the clients.
- Customers can reward the experience to the products and services used on the websites by making it to work.
- The users are all tied up regarding the time that is being shared with the time that is having no returns.
65) What are the tools used in organic search engine optimization?
- Organic search engine optimization provides a way to display the website that is fully optimized in the search engine.
- It includes the traffic and the search results that include the body of the search to be search engine friendly.
- The results that are used for organic search engine provide the site relevance to the keywords phrase that is being queried.
- Search engines uses lots of ways to use the users either in a sponsored way or paid listing way.
- The organic listing is very relevant to the work that the search phrase provides as it allows only the important keyword to be included in the search engine’s index.
66) What are the different types of Ethical SEO?
- Ethical SEO provides the standards and search engine functionality to provide the optimization for the websites.
- Ethical SEO provides positioning of the results that is longer lasting and provide frequent changes made in the algorithms.
- This provides a way to optimize the search sites by making it appear on the search engine and promote it using the best techniques.
- This provides a way to legally use the techniques and have the methods to optimize the results in a faster way.
67) What is the purpose of cloaking?
- Cloaking is used by black hat and it is one of the unethical practices in SEO. It uses the devices that provide deceiving mechanism for the search engines.
- This directs the webpage to a place that are not visible on domain and the spiders or crawlers are analyzing for it.
- Cloaking provides the use of false pages that are loaded with the keyword and other content that is search engine optimized.
- This boosts the search engine results to rank the page higher on the search engines and provide artificial methods to advance the ranking of a web page.
- Cloaking only works when it uses CGI scripts in the hidden web page used to scan the IP address of the visitor visiting the web page.
68) What is the function of Cross linking?
- Cross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it.
- It doesn’t need to be owned by the same person as it provides the methods that have been be built on the Internet.
- It provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults.
- It serves the purpose to display the page on the search engines using search engine optimization techniques and methods.
- The site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine.
- It uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO.
69) What are the guidelines need to be followed to write the SEO?
- SEO uses the cross linking between the two sites that is having other functionalities as follows:
- This allows the site to be unique and having the original content and the site is being evaluated on the basis of the content.
- Use of different IP address can work out as well as use of crawlers that doesn’t get penalized for cross linking.
- Cross linking is not used on every page as it fills the page with other links and puts the link on the same websites using the page.
- Anchor text is used in the cross linking that provides rich keywords and in good length used by the search engine crawlers.
- Link ring shouldn’t be created on sites as search engines will penalize the cross linking of the websites.
70) What is an Access denied error?
In general, Google discovers content by following links from one page to another. To crawl a page, Googlebot must be able to access it. If you’re seeing unexpected Access Denied errors, it may be for the following reasons:
Googlebot couldn’t access a URL on your site because your site requires users to log in to view all or some of your content.
Your robots.txt file is blocking Google from accessing your whole site or individual URLs or directories.
Your server requires users to authenticate using a proxy, or your hosting provider may be blocking Google from accessing your site.
71) Server errors for URLs
When you see this kind of error for your URLs, it means that Googlebot couldn’t access your URL, the request timed out, or your site was busy. As a result, Googlebot was forced to abandon the request.
72) What is a Soft 404 error?
Usually, when a visitor requests a page on your site that doesn’t exist, a web server returns a 404 (not found) error. This HTTP response code clearly tells both browsers and search engines that the page doesn’t exist. As a result, the content of the page (if any) won’t be crawled or indexed by search engines.
A soft 404 occurs when your server returns a real page for a URL that doesn't actually exist on your site. This usually happens when your server handles faulty or non-existent URLs as "OK," and redirects the user to a valid page like the home page or a "custom" 404 page.
This is a problem because search engines might spend much of their time crawling and indexing non-existent, often duplicative URLs on your site. This can negatively impact your site's crawl coverage because your real, unique URLs might not be discovered as quickly or visited as frequently due to the time Googlebot spends on non-existent pages.
73) How to deal with Soft 404 Errors
We recommend that you configure your server to always return either a 404 (Not found) or a 410 (Gone) response code in response to a request for a non-existing page. You can improve your visitors' experience by setting up a custom 404 page when returning a 404 response code. For example, you could create a page containing a list of your most popular pages, or a link to your home page, or a feedback link. But it's important to remember that it’s not enough to just create a page that displays a 404 message. You also need to return the correct 404 or 410 HTTP response code.
74) What is meant by conversions and how will you track conversions through GA?
Conversions happens when any predefined goals are accomplished thereby generating ROI to the business. Proper goal URL's needs to be specified before GA can start tracking conversions. We need to define a goal URL through the Conversion section in GA and whenever the visitor reaches the predefined goal URL, a successful conversion gets tracked.
75) What is the difference between a visit and a session?
As per the current standards, sessions and visits are the same thing, there is no difference. Whenever a visitor enters the site, a session starts and lasts for 30 minutes. This counts to 1 visit and 1 session.
76) What do you understand by assisted conversions?
On most of the cases, conversions do not happen using a single channel. often, more than one channel is included in a successful conversion. Assisted conversions helps us to get a clear idea as to which channels are involved in contributing a conversion. This is shown in the Multi Channel Funnel reporting tab in GA. Common channels contributing to conversions are direct, organic search, referral, not set, social network and email.
77) I want to track how many organic visits I am getting on a weekly basis for a predefined set of keywords. What is the best way to check that on a regular basis investing the least possible time?
We can create a custom dashboard and specify all the metrics and dimensions there. Creating a custom dashboard will save our time and allow us to check the status at any point of time during the week, month or day without applying filters every time.
78) How can I identify the keywords that are sending paid traffic to any site?
The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section.
79) How will I identify the popular pages on my site?
The popular pages on the site are the top landing pages of my site. I can identify the top landing pages of my site by moving to the behavior section. This will display the top landing pages that are giving us the maximum visits.
80) How does Google calculates time on page?
Google puts a time stamp whenever any user lands on a specific page then it compares the time stamp of one page with the other. For example, any visitor enters the site on Page A and moves to Page B then lands to Page C and finally leaves the site. In this case, a time stamp is put on Page A suppose its 10:10, when the user moves to Page B, another time stamp is placed on Page B, suppose its 10:20 and then when the user lands on Page C, another time stamp is placed, lets say 10:30. Now to calculate time on Page A, Google will subtract the time stamp on Page B with that of A. In this case, 10:20-10:10 which will come to 10 minutes for Page A.
81) How can I identify where the visitors are clicking the most?
This can be seen with the help of In-Page Analytics.
82) Where can I find the UA tracking code?
The Universal Analytics tracking code can be found in the admin section of the web property.
83) By default, a session is of 30 minutes, is it possible to change the session time and make it 45 minutes?
Yes, we can set custom session timings by moving to the admin section and clicking on the session settings.
